“My work and style reflect my early academic training and work experience in Theatrical Design, as well as the many years later spent doing Retail Display.
From the theatre, I’ve taken away a strong sense of lighting and drama. My painting process includes working with one or two spotlights directed at the developing canvas and building from that intensity.
When I later moved into the field of Retail Display, I used the same fundamental aesthetic tools as those of fine art. However, the lessons I’ve taken from the world of Retail Display have more to do with immediacy.
In the commercial world of retail display, there are two basic rules: 1) You have only three seconds to catch someone’s attention…use them well or people will simply walk by your window. There is just too much other distraction out there. And 2) Make the merchandise look so exciting/appealing that everyone will want it and it will sell. Being commercial, if it doesn’t sell, no one asks you to do it again.
So I learned that the impact of my painting must be immediate…the power of those vital three seconds. I find I usually do this through colour and the spaciousness created through whites.”